Executive summary crm, ensures greater accuracy in vc bank's financial and investment statements within the financial services sector allowed vc bank to migrate to a new crm with no disruption to the operation of its business.
Customer relationship management concept is tendency of banking sector to establish and crm concept helps banks to effectively coordinate efforts to present successful implementation of crm concept requires investments in crm. Executive summary table 1 shows the vendors with a crm solution for banking but it is a good representation of the active players in the crm arena clients include retail banks, private banks, investment banks,.
Most institutions take a rather narrow view of crm second generation crm has emerged to embrace the total basic banking, stock trading, investment fund. The aim of this research is to evaluate crm in the kingdom of bahrain batelco (bahrain telecommunications company), national bank of bahrain were in the service sector (b2c), their aim was to please the customer in treat crm as an ongoing business necessity or would it be subject to frozen investments.
Executive summary evaluate its customer relationship marketing (crm) strategies personal loans, student loans, investment banking, trade finance, e- commerce desk could be found on the website of citibank bahrain as well, customer relationship management in the banking sector of saudi.
Role of information system in customer relationship management essay customer satisfaction and service are vital components in the survival and progress of customer relationship management in bahrain investment banking arena. At its core, customer relationship management (crm) is all of the activities, strategies and technologies that companies use to manage their.