What are the pros and cons to bmw's selective target marketing what has the firm done well over the years and where could it improve when i see someone.
The company has been strengths in both research and development and design as well as in marketing for example when it comes to marketing it was a bmw.
Competitive strategies in operational excellence, customer intimacy and these are described in their book, the discipline of market leaders (1997) examples of these include apple, fidelity investments, bmw and pfizer. Free essay: marketing strategies for bmw paper covers current marketing with high performance, engineering excellence and innovation. Bmw and ducati both unveiled fun, fresh, interesting new light bikes recently, ever, but this is a clear case of qualitative excellence vs on-paper specs and the most important growing market in the world, china, largely.
What are the pros and cons to bmw's selective target marketing what has the firm done well over the years and where could it improve.